Qualtrics Announces Spotlight – GuruFocus.com

PROVO, Utah and SEATTLE, May 27, 2021 / PRNewswire / – Qualtrics (Nasdaq: XM), the global leader in experience management (XM) and developer of the XM category, today announced Spotlight Insights real-time employee feedback. Instead of taking weeks to analyze and filter feedback data, Spotlight Insights saves time and money by automatically identifying areas for improvement and recommending where action can be taken to improve the employee experience.

Putting the power of understanding into action
Actions need to be taken to increase employee engagement. A recent Qualtrics study shows a gap in employee feedback programs. 92% of employees say feedback is important to them, but only 7% say their organization is actually taking action on the feedback they give

Conventional employee hearing programs cannot keep up with the speed of today’s job changes. HR managers and people analytics teams are tasked with sorting mountains of employee feedback data – a sometimes overwhelming process that can take weeks of analysis to uncover actionable insights and determine where to focus their efforts.

In minutes, Spotlight Insights can automatically provide insights that HR teams and executives can use to identify and prioritize the most promising areas for improving the employee experience – including diversity and inclusion, managerial effectiveness, and executive communication. Spotlight Insights provides answers to questions related to increases or decreases in employee engagement, gender differences, or gaps in perception between high achievers and others. These insights enable leaders to quickly clarify what is most important to their employees and take effective action to improve the experience they deliver

Helping executives identify the right experience for employees
Brands around the world use Spotlight Insights to determine where to focus their engagement efforts to create a better experience for their workforce.

“The key to employee engagement is listening and acting. At ATB Financial, we want the voice of our team members to be heard across the company,” he said Simon Davies, Senior Research Manager at ATB Financial. “With Qualtrics and Spotlight Insights, we can quickly see where our team members want to see changes, take advantage of the top opportunities in the focus area, and then take deeper action to identify specific target segments where insights have the greatest impact.”

Spotlight Insights helped inform Qualtrics’ own strategy for future work experiences. In-depth insights were gained within a few minutes, which normally takes weeks to process, especially for HR and especially for HR teams. The executive team was able to dig deep into the employee data and gain the insights needed to develop the right strategy for the company.

“Listening is a start, but action makes real change. Executives need an easy and quick way to identify areas of opportunity and create action plans to improve the experience,” said Julia Anas, Qualtrics chief people officer. “Qualtrics Spotlight Insights added tremendous value to our company as we developed our own future work experience strategy. It saves us weeks of analysis and accelerates our ability to pinpoint our employees’ needs.”

For more information on Qualtrics Spotlight Insights, please visit: qualtrics.com/employee-experience/employee-engagement/

About Qualtrics
Qualtrics, the global leader in experience management (XM) and developer of the XM category, is changing the way companies manage and improve the four core experiences of customers, employees, products and brands. Over 13,500 companies around the world use Qualtrics to listen, understand, and take action on experiential (X-Data) data – the beliefs, emotions, and intentions that tell you why and what to do about it. The Qualtrics XM Platform ™ is a promotional system that helps companies attract customers who stay longer and buy more, engage employees who build a positive culture, create breakthrough products that people love, and build a brand for the people Have passion. To learn more, please visit qualtrics.com.

Contact: [email protected]

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SOURCE Qualtrics

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