PROVO, Utah – (BUSINESS WIRE) – Nov. December 2021–
SmartyStreets, a leader in location data intelligence, today announced a major rebranding to Smarty. The new branding reflects the rapidly growing spectrum of future products for everything to do with location data intelligence.
Founded in 2011, SmartyStreets began with a simple mission to provide intelligent street address validation software for the United States. The focus on street data made the name “SmartyStreets” logical. Subsequent product releases in the areas of geocoding, reverse geocoding, and address autocomplete began to move SmartyStreets from pure street data to the broader category of location data intelligence.
“A lot of our products have already blurred the line between street and location data,” said Jonathan Oliver, Founder and CTO of SmartyStreets, adding, “Those extra 7 characters have felt restrictive for a while and where we’re going we don’t need any Streets. “
SmartyStreets remains committed to the continuous improvement and support of the original product lines. Under the new name, Smarty will also launch several location data intelligence products that are expected to hit the market in 2022. The new Smarty products will meet business needs for address lists, geocoding, and both metering and parcel data. These launches will further solidify Smarty as a leading provider of global location data intelligence services.
“If the word ‘Streets’ already had immense weight on where we wanted to grow,” continued Oliver, “2022 will show that Smarty has hovered and is ready to travel the skyways and hyperlanes of location intelligence of the future. “
The rollout should be completed at the beginning of the first quarter of 2022 and include a transition from SmartyStreets.com to Smarty.com as well as an update of the company logo. For more information on rebranding, visit our SmartyStreets rebranding to Smarty page. There you will find further information and frequently asked questions.
About SmartyStreets
SmartyStreets is a leading provider of location intelligence, providing enterprise-grade address validation, standardization, auto-completion and geocoding services in over 240 countries and territories. With easy-to-use website tools, SDKs and fully documented APIs, SmartyStreets customers process billions of addresses every day.
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CONTACT: Trent Howell
KEYWORD: UNITED STATES NORTH AMERICA UTAH
INDUSTRY KEYWORD: SOFTWARE TECHNOLOGY INTERNET DATA MANAGEMENT
SOURCE: SmartyStreets
Copyright Business Wire 2021.
PUB: 12/14/2021 10:00 am / DISC: 12/14/2021 10:01 am
http://www.businesswire.com/news/home/20211214005422/en
Copyright Business Wire 2021.
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