Arko Provo Bose joins Enormous as Chief Creative Officer
Enormous announced the appointment of Arko Provo Bose as Chief Creative Officer (CCO). In his current position, he will work closely with Ashish Khazanchi and the Mumbai and Gurgaon team to advance the agency’s creative vision and nurture their creative talent.
With over 15 years of experience, Bose will be instrumental in developing and nurturing creative skills in line with Enormous’ ethos of connected branding. He is leaving MullenLowe Lintas, where he was Executive Creative Director for over a decade, working with brands such as Google, OLX, Nestle and Micromax Mobile.
“An agency is only as good as its managers. A manager defines the vision and gives the talents a direction so that everyone can move together. In the seventh year of operation, it is time to share this responsibility with someone who has a keen sense for the business and an irrepressible passion for creativity and solutions. Arko is by far one of the best of its generation in Indian advertising. He’s a huge talent and has had a lot of big campaigns. I have always respected the work that Arko has done for Google, Nestlé, Olx, among others. We are entering an exciting new phase as an agency and greater things are certainly to be expected, ”said Ashish Khazanchi, managing partner of Enormous, at the appointment.
“The advertising business is reinventing itself and so should we. The busy energy at Enormous is exhilarating and that’s what brought me here. Lowe has been more than family for 11 years. With this invaluable experience behind me and the agility of Enormous at my side, I am looking forward to the challenges this new normal will present us. I’ve always been part of a creative system that delivers results and firmly believes in ideas that solve problems. I hope to bring this and much more to the place by working with young and emerging talent from all corners of India and beyond, ”said Bose.
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