WATCH: 2021 McAllen Holiday Parade presented by HEB and operated by Bert Ogden & Fiesta Dealerships

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Texas Frontier Business

It’s the McAllen Holiday Parade 2021, presented by HEB and supported by Bert Ogden & Fiesta Dealerships! This year the organizers brought some star power, actor, presenter and TV show host Mario Lopez to moderate this year’s presentation. Thousands of people joined the fun at McAllen Veterans Memorial Stadium and along the parade route on Bicentennial Boulevard in the South Padre Island Vuelta Zone.

The McAllen Holiday Parade, presented by HEB, is the largest lighted Christmas and helium balloon parade in Texas and uses 15 miles of string lights that produce 1,875,000 lumens of light to properly illuminate the parade and 44,500 cubic feet of helium to keep those giant balloons keep afloat and is powered by over 50 trucks from Bert Ogden & Fiesta dealers with 12,000 hp.

The McAllen Holiday Parade 2021 is presented by HEB and operated by Bert Ogden & Fiesta Dealerships. Other sponsors helping get the parade onto the streets of McAllen include Budweiser, Reliant, McAllen International Airport and South Padre Island CVB. Other sponsors are McAllen ISD; McAllen International Bridge System; McAllen Public Utility Company; Matt’s Building Materials; Stripes / Laredo Taco Company; Metro McAllen; University of Texas-RGV; Winfield Townships, IBC Bank; Peña Eye Institute; Linebarger Lawyers; McAllen Chamber of Commerce / MXLAN; PepsiCo .; McAllen Public Works; Mike Rhodes – Tres Lagos; AEP Texas; McAllen Economic Development Corp .; Defects; Doña Lula; Hermes; Whataburger; South Texas College; Cigna Health Care; O’Reilly auto parts; Plains Capital Bank; Taco palenque; Lifting sticks; Carollo engineers; KSA engineers; MedCare EMS; Halff employee; Raba Kistner Consultants, Inc .; S&B infrastructure; and the Texas Lottery. Media partners include KRGV 5 / Azteca; I was listening to the radio; Univision 48 Entravision; Target media The monitor; Telemundo 40; Univision radio; Nexstar Media: KGBT 4 / NBC Local 23; Mas music; The advance news; Radio United; Revista Expresión, El Periódico, United States of America; and Lamar in the open air.

The city of McAllen has licensing agreements with ASCAP, SESAC, BMI and Story Blocks. If you have any copyright concerns or want a copy of the agreements, please contact the City of McAllen Office of Communications at (956) 681-1206.

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